About Hooma

Hooma is a modern Persian perfume house, founded on the belief that fragrance is a form of memory.

In Persian legend, the Hooma bird flies endlessly and never lands — some say it never even touches water. To be touched by its shadow was to be marked for good fortune. We named our house after her because a fragrance, at its best, works the same way: brief, immaterial, and unforgettable.

Every Hooma fragrance begins in Shiraz rose fields and Persian Gulf oud, blended in small batches with saffron, amber, and musk sourced through long-standing regional partners. This is a demo storefront built to show the brand experience — the notes, the bottles, and the story — with mock products and no live transactions.